In < 5 years, when someone opens up his or her Uber by Google app, they won't care about what the vehicle looks like on the outside (much like an Uber customer today!). All that matters is that it shows up promptly, and that it takes them to wherever they want to go safely, quickly, and comfortably. The focus will be on the interior - WiFi, power outlets, cup holders, leather seats - so that the passenger can pleasurably remain nose deep in his or her smartwatch / smartphone / tablet. The emotional attachment won't exist - it's just another service on demand. Not until the market becomes stratified will the luxuriousness of the autonomous vehicle come into play.
