Basically, he published a bunch of calculators, got lots of links, built up pagerank (not a relevant metric anymore), and than built out unique content pages/ local directory for car insurance, and sold leads for a commission.
Strategies like this where the content and links are not relevant to the category (i.e. calculators to car insurance) probably don't work anymore...
But, if you can find an industry that is relevant to your tools, it should work really nicely, especially if you deploy it on their website under a resources section.
http://www.calculateme.com/
Basically, he published a bunch of calculators, got lots of links, built up pagerank (not a relevant metric anymore), and than built out unique content pages/ local directory for car insurance, and sold leads for a commission.
Strategies like this where the content and links are not relevant to the category (i.e. calculators to car insurance) probably don't work anymore...
But, if you can find an industry that is relevant to your tools, it should work really nicely, especially if you deploy it on their website under a resources section.