Yeah, they run out of money. The rest is a rounding error.
>I could be on a sacred mission to provide everyone in the world with a shit-sandwich
You're not a producer in the market sense then. Consumption is a market term, it doesn't mean anyone has to eat the sandwich.
To put it simply: The original statement was "consumption has to match production with very few exceptions". Zealotry outside of markets is one of those few exceptions; it's very rare. Otherwise market forces compel them to match.