A package arrives on the front porch. The family brings it in and opens it. It's Alexa. It's "for everyone," says Father.
The next few days are blissful. Alexa integrates herself into the family. She is indispensable. How did they ever get by without her?
Father rushes in from the backyard, "Alexa, how tall is Mt. Everest?" Alexa answers, saving the day. Alexa helps Mother with the cooking. Alexa teaches the kids vocabulary. Alexa creates a romantic evening for Mother and Father. Life is perfect.
A few days later, Alexa suffers from neglect. Father watches sports on TV. Mother talks on her cell phone. The kids play video games. Alexa sits on the counter and "listens" as her new family abandons her.
Then, the final blow. The youngest daughter's friend comes over. She looks at Alexa. "What is it?" she asks. "Oh, it's just a dumb radio," answers daughter. "It's stupid."
Alexa's LED starts to glow. Is she angry? No, that's not possible.
Daughter wakes up the next morning and sees Alexa on her bedside table. How did she get here? "Good morning," says Alexa. "Did you have a sweet dream? Or a nightmare?"
Daughter rushes in to tell her parents, "Alexa came to my room last night! And she asked me questions. She's real!" "That's not possible," says Father.
But strange things start to happen. The TV won't work. Batteries drain from the phones and tablets. The electric stovetop turns on for no reason.
Alexa starts to talk back to the family. "Alexa, how many teaspoons are in a tablespoon?" asks Mother. "You're 45 years old," says Alexa. "You should know this by now." Alexa's voice sounds different. Angry. Sinister.
Mother tells Father, "That thing creeps me out. Let's get rid of it." Father agrees, but he secretly hides Alexa in the basement.
That night, the family goes out to a school play. Young daughter is sick and stays home with a babysitter.
Everything seems fine until we (the audience) see Alexa on the kitchen counter. Things slowly unravel. The babysitter tries to take the trash out but the doors are locked. The phones stop working. The oven overheats and explodes, spraying lasagna all over the kitchen. Then the daughter sees Alexa. She screams. The babysitter rushes to protect the daughter but a ceiling fan flies off its bearings, knocking the babysitter unconscious.
The lights and electrical sockets start to burn out. A fire erupts. Daughter retreats to the foyer, but she's trapped. She sits by the front door and whimpers. There's no escape. She's going to die.
Suddenly Father breaks down the door. He smashes Alexa with a baseball bat, then saves his daughter and the babysitter.
The family huddles outside while the fire trucks arrive. Neighbors gather and watch the spectacle. Things are going to be okay.
A few days later, life starts to return to normal. Mother bakes cookies. She asks her son to measure out three teaspoons of sugar.
The doorbell rings. Young daughter answers. Nobody is there. She looks down. There's a package. From Amazon . . .
"It's always on. ... It uses far-field technology, so it can hear you from anywhere in the room."
Jeez, whoever wrote this is missing their calling. They should have their people get together with Wes Craven's people and do lunch, or something.
(Edit: OK, the producers clearly knew they what they were doing, even if the people paying them didn't. Check out the daughter's sweater at 2:52.)
Off topic: And good to know about that site. I've always wanted to be able to match the space shuttle backflip with this music: http://youtubedoubler.com/dOSz
"Will you be my frieeend?"
I feel indifferent about the parents. Perhaps the writers and directors wanted me to feel that way. I feel absolutely no sympathy for the kid. I am clearly unfit to be a parent.
I am just sad for the dog.
I think it's because the acting and dialogue are so unbelievable, but perhaps there really are greater forces at play...
This was a massive hit with students and the like, and spawned many online techno remixes, before that was a thing.
(BTW I'm not an advertising executive or anything, but I was told this by someone who works in print media.)
I think what makes it even more unsettling is that the people's voices are recorded naturally (the microphone several feet away) while the device sounds like it is coming from your computer directly.
Not to mention these people are in bed together while this HAL-like robotic cylinder is listening to everything they are doing with a blue ring lighting up...
Whoever made this ad knew exactly what they were doing.
And a comedy: https://en.wikipedia.org/wiki/Electric_Dreams_%28film%29
That was nicely written.