Yes, but since the developers are chatting about stuff on here and giving answers, a basic summary would be great. If not, then I will forget about it in a few hours and wait for it to clear Kickstarter, I do not need to go through the fundraising drive of another e-mail push.
This speaks to what kickstarter is becoming, a viral method for corralling sales through an accepted platform and deferring capital risk. Point has prototypes, the company has blog posts from people knowledgeable in the intricacies of handling the Chinese copyright issue, sourcing, and is essentially ready for market except for the ability to purchase it.
Kickstarter is being used in this instance for one of two reasons:
1. Capital risk: Contracts may be in place with their manufacturer to do certain run ups, instead of taking the risk themselves, Kickstarter funds will be used to offset the risk of the product marketing going wrong.
2. Product awareness: Kickstarter provides a great social media platform through which to raise awareness, create a community, and drive sales at different price points.
This speaks to what kickstarter is becoming, a viral method for corralling sales through an accepted platform and deferring capital risk. Point has prototypes, the company has blog posts from people knowledgeable in the intricacies of handling the Chinese copyright issue, sourcing, and is essentially ready for market except for the ability to purchase it.
Kickstarter is being used in this instance for one of two reasons:
1. Capital risk: Contracts may be in place with their manufacturer to do certain run ups, instead of taking the risk themselves, Kickstarter funds will be used to offset the risk of the product marketing going wrong.
2. Product awareness: Kickstarter provides a great social media platform through which to raise awareness, create a community, and drive sales at different price points.