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How exactly do you think they get duped into downloading this in the first place?

It's certainly not because they "feel lucky to have a machine that generally works most of the time and I don't need to defrag it, virus-scan it, memory-clean it, watch running processes for free RAM, and so on and so forth".

Scare tactics, the same way unethical car mechanics sell useless tune ups and repairs to the clueless. Or the Indian call centers claiming to be ms/dell/hp support and that the callee as a virus they'll remove for 99$. Some of my elderly relatives actually fell for that and then shame delayed getting help.

It's despicable.

It's FUD. They don't see anything wrong, but they don't know much about computers. Something could be wrong, so better download this too just to be sure.

Quite easily. I almost did quite recently as 'mackeeper' was offered with sf.net's 'installer' for Filezilla.

It's almost impressive, in a sad sad way. They've pretty much cornered the market on mac malware. Unfortunately they are the malware, not the solution.

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