"MCX merchants make their own decisions about what solutions they want to bring to their customers; the choice is theirs. When merchants choose to work with MCX, they choose to do so exclusively and we’re proud of the long list of merchants who have partnered with us. Importantly, if a merchant decides to stop working with MCX, there are no fines." (emphasis mine)
The important part here, that they've clearly buried, is that yes, if you go MCX, you have to go all the way. While merchants can choose whether to use MCX or not, they cannot choose to use MCX and NFC. Any implication that they can is absolutely false.
Any implication that they can is absolutely false.
This is the brilliance of this PR tactic - it seems just like that, doesn't it? I mean, when you sign a cell phone contract the contract you can't negotiate it, it's offered to you take-it-or-leave-it, right?
But MCX is retailer owned - and even if it wasn't, there is nothing stopping MCX from varying the contract at a retailer's request. If Wal-Mart came along and said they would sign a contract, but only if the exclusivity language was removed, do you think MCX would turn them down? Of course they wouldn't, they can and they would change the contract.
The exclusivity clause is there because the retailers want it there.
> The exclusivity clause is there because the retailers want it there.
More accurately, I'd contend the exclusivity clause is there because every other retailer wants it there. You don't want it applied to yourself, but the only way it would work is if it bound everyone.
The tricky bit is that MCX is owned by the merchants. It's not like some third-party payment processor. So if you pay for a share of MCX, it's not going to be something you want to walk away from.
"MCX merchants make their own decisions about what solutions they want to bring to their customers; the choice is theirs. When merchants choose to work with MCX, they choose to do so exclusively and we’re proud of the long list of merchants who have partnered with us. Importantly, if a merchant decides to stop working with MCX, there are no fines." (emphasis mine)
The important part here, that they've clearly buried, is that yes, if you go MCX, you have to go all the way. While merchants can choose whether to use MCX or not, they cannot choose to use MCX and NFC. Any implication that they can is absolutely false.