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Don't think "code & features", think "product". We developers often miss the product side of what we do, yet it's often the gut feeling that makes people follow certain trends while ignoring others. Any solid logic can be defeated by instincts (yes, we too can behave like our girlfriends). A more compelling product is better at sales that a more clever one. Yes, it's more often irrational than not.

From the presentation standpoint, your website likes identity. It's bland and super easy to forget. It just doesn't grab me. Product needs to imprint itself at the unconscious level, it gotta be likable. Use your creative vision or ask for help.

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