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I'm just getting through Zero To One, that Peter Thiel book that came out and this is a perfect example of why you should seek new ground and avoid competition. For some reason, every developer thinks every CMS system out there doesn't meet their needs. I don't know if it's because they aren't well-documented or well-architected enough but every dev or company eventually gets to the point there they want a customized CMS for themselves because they think they have a value-add.

I think if they had a very unique value proposition in order to avoid competition, they'd be in good shape. Maybe a CMS just for a specific industry.

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