I guess it could be helpful to define what the product exactly is. Genius is a high traffic transactional site, so they probably have the same problems that any large site has. They're also incredibly text heavy, and I probably wouldn't being going too far if I said that they are striving to eventually have every piece of written text available. Looking at these two qualities alone, I feel that there is enough going on to make their product compelling to virtually any person that has done software engineering, applied statistics, machine learning, or read a book.
(Stackexchange would make a better Genius.com)
So the original product has now morphed into some sort of "global" annotation system for any kind of text (including literature, law, tech). I just feel like they will have a hard time attracting true experts in these subjects.
I guess I'm also just not a fan of the site's overall aesthetic. The design is very dark and cluttered. Not very inviting.
Likewise with "It's not not your job"; there's definitely a conflict between "take ownership over the overall success of the business" and "focus instead of trying to do everything all the time", and I tried to nod toward this, but I do think both sides are true! You do want to focus AND you don't want to be saying "Well, the company failed by at least I did my job".
Anyway, these are definitely far from perfect but I'm throwing them out there anyway because I think they're better than nothing.
I'd love to see your criticisms in the form of annotations on the piece itself tho! Everyone should get to read them!
That picture of Bruges is from Seeing Like a State, which should be required reading for all managers.