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That's not true - there's been great non-founder CEOs promoted from within and great outsider CEOs in history. Actually, you really want one of those in a crisis that your current team hasn't been able to dig itself out of.

First to come to mind is Lou Gerstner, who turned around IBM. I read his autobiography about the experience - crazy stuff. He was up against so much built up gunk and bureaucracy, that only an outsider could've broken.

http://en.wikipedia.org/wiki/Louis_V._Gerstner,_Jr.#IBM

http://www.amazon.com/Elephants-Dance-Inside-Historic-Turnar...




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