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Their videos are indeed excellently made, very slick, very polished.

However, I'm not sure this style really works well with all their clients. I watched a bunch of their example videos, and in some cases where the startup's fundamental concept is... welll.... kind of weak, the combination of a super slick video with a dumb startup idea tends to make the latter's flaws reallly stick out. It ends up seeming as if the video is mocking the startup rather than trying to sell it....




It's an interesting point you make! I'm curious, can you point to any specifically where you feel the video has had this effect?




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