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> Lesson learned: Newsletter- or Beta-signups from your landing page is NOT the same as validation for your idea.

The importance of this comment lies with the false reality of believing at face value that someone loves your product and says they'd use it. Until their money makes it into your bank account, take everything they say with a grain of salt.

It's also worth noting that changing the habits of individuals is a massive feat of social engineering. I've seen products that save time and money and yet the market will stick with what they've always done.




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