Actually I've heard that it was good email etiquette to include a link in the fi...

hooande on Sept 10, 2009 | parent | context | favorite | on: Ask HN: Review our elevator pitch (Stormpulse)

Actually I've heard that it was good email etiquette to include a link in the first paragraph where applicable. It allows the reader evaluate the product/service on their own, then come back for the sales pitch.