However, it's normal to spend a lot of money on CAPEX and make higher profits on the services after the financing for capital expenditures used to expand the services has paid off. The only people who might find this less than obvious are probably solely from the lean internet business space, and haven't had any real experience in manufacturing or other capital-heavy businesses.
In '95 in Chandler, AZ I went from a 56k to a broadband connection up to 6 Mbps broadband connection (with so few on the nodes then) in one day. It was amazing innovation and almost magical.
The sad part is that the same companies that brought that are the same companies keeping us from leaps like that now, no longer disrupting or innovating, bean counting instead while the US broadband and subsequent innovation possibilities / new markets burn.
The best way to make more money and be more liked as a company if you are in broadband is to jump up a level and put your competitors on their heels by giving more speed/bandwidth, but there are no competitors worthy yet to challenge and shake up internet connections like cable companies did back when phone companies were lethargic.