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I know that for some people, this is an issue. The problem is the cost of switching to another name. For a ten year old product, the cost is IMMENSE. It can definitely be done, but it's a hard problem.

Naming is also really hard. We spent TONS of time picking out the name Trello and just narrowly avoided naming it something really stupid by serendipity. (The code name was Trellis, but all the domains were taken and we insisted on having a dotcom url).




> We spent TONS of time picking out the name Trello and just narrowly avoided naming it something really stupid by serendipity.

I guess you must have heard this but "trelo" means "crazy" in greek; at least the stress is on "lo". Not exactly stupid but kinda close :)


It probably self-selects a better client base. Not so sure if switching would be an advantage.




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