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I think FogBugz's worst problem is its name. I feel stupid even suggesting it at work, and the name sounds silly so people ignore any suggestion I do make.

Trello is a good example of a much more (word-of-mouth) marketable name.




I know that for some people, this is an issue. The problem is the cost of switching to another name. For a ten year old product, the cost is IMMENSE. It can definitely be done, but it's a hard problem.

Naming is also really hard. We spent TONS of time picking out the name Trello and just narrowly avoided naming it something really stupid by serendipity. (The code name was Trellis, but all the domains were taken and we insisted on having a dotcom url).


> We spent TONS of time picking out the name Trello and just narrowly avoided naming it something really stupid by serendipity.

I guess you must have heard this but "trelo" means "crazy" in greek; at least the stress is on "lo". Not exactly stupid but kinda close :)


It probably self-selects a better client base. Not so sure if switching would be an advantage.


We use it at work, and in fact my boss considers it and Kiln the best source control and bug/issue tracking software around, and I think it's pretty fantastic as well. The automatic gantt chart and probability of shipping metrics are pretty amazing. I don't know of anything else that lets you use git or Hg on the same repositories, which is great since you don't have to force your team to use one or the other.


Honestly, that sounds like a sad place to work. If the name just sounds "silly" you must not be working around software people that are very knowledgeable about the industry, otherwise they would know about FogBugz and Joel by now. I imagine many "enterprise" places are probably like that.


Yeah, I'm not sure why they didn't just use "FogBugs". Same pronunciation but looks less gimmicky.




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