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I think it's simple in the "simple made easy" kind of way that Rich Hickey has spoken about [1]. I think something can be deep, refined, and simple. I'd also say that those are my favorite concepts. I guess it's what I think of when I use the word 'elegant'.

It's really clean and straight-forward to use, but the simple components provide a lot of flexibility and power, while being easy to teach someone.

I use trello for just about everything, and I would have dropped it a long time ago if it took more than five minutes to show someone how to use the fundamental concepts. I can get them up and running in no time, and the users (even non technical users) tend to find all the interesting bits on their own as they go.

[1] http://www.infoq.com/presentations/Simple-Made-Easy

"Trello at its core is just a list of lists. Very simple concept."

So it's a Lisp!

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