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This has an actual effect on the ability of the project to spread by word of mouth (online or otherwise), therefore its success and number of contributors it'll get

I completely agree with you.

"What's that you're using?"

"Microgram, I think. It's cool, you should check it out"

sound of frantic typing

"I can't find it on Google, how do you spell it?"

Variants on the above conversation happen every day.

Adopting a name like μg only places petty and annoying barriers in front of potential users.

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