I recently signed up for a new Twitter account, and I was surprised by how difficult it was, even for someone who has had previous twitter experience. I was 'required' [1] to go through several steps, and each step required me to think heavily about what I wanted to achieve. Then, when I completed each step, the results were of questionable value.
Twitter really needs to redesign their on-boarding process. If they want to attract the middle-market, it needs to be super easy and immediately valuable. As simple as, 'Enter a few topics of which you have interest', followed by a filtered list of really interesting tweets and some recommended people to follow.
I remember how quickly Google gained the search market around 1999 - 2000. It was dead simple to use and immediately valuable.
[1]: The steps were actually optional, but I had to look really hard to find the 'skip' link.
Twitter really needs to redesign their on-boarding process. If they want to attract the middle-market, it needs to be super easy and immediately valuable. As simple as, 'Enter a few topics of which you have interest', followed by a filtered list of really interesting tweets and some recommended people to follow.
I remember how quickly Google gained the search market around 1999 - 2000. It was dead simple to use and immediately valuable.
[1]: The steps were actually optional, but I had to look really hard to find the 'skip' link.