What is amazing to me is that when I ctrf-f for 'publish' on this page I get not a single hit (in tfa or these comments).
A huge part of what 'sharing' is today is actually publishing albeit to a controlled group of people. Often on social sites sharing is in fact publishing in the classic sense since many posts are public.
I wonder whether this is a branding thing. 'Sharing' seems to be a more intimate and special or exclusive one-one activity (think secrets), while 'publishing' seems to be a far more public one-many activity. Strange then that so many companies try to use 'share' to cover many to one. I guess you can 'share' a story around a campfire, but again, you probably know everyone you are sharing with.
Given the association of sharing with familiarity I think it is quite devious of companies to use such a term to describe an activity which is actually publishing.
A huge part of what 'sharing' is today is actually publishing albeit to a controlled group of people. Often on social sites sharing is in fact publishing in the classic sense since many posts are public.
I wonder whether this is a branding thing. 'Sharing' seems to be a more intimate and special or exclusive one-one activity (think secrets), while 'publishing' seems to be a far more public one-many activity. Strange then that so many companies try to use 'share' to cover many to one. I guess you can 'share' a story around a campfire, but again, you probably know everyone you are sharing with.
Given the association of sharing with familiarity I think it is quite devious of companies to use such a term to describe an activity which is actually publishing.