Just imagine Apple producing crappy, cheap devices. Would we still consider their logo awesome? I doubt it.
I'd also love to see a mention of Paul Rand too, he did the IBM, UPS, Westinghouse, NeXT, and ABC logos for example.
Go look now: https://www.google.com/#q=fedex+logo if you don't know what I'm talking about
Amazon has a development center named A2Z. There's also Lab126... Lab 1-26... Lab 'A'-'Z'.
It’s sometimes invisible to the user, but these details are indicative of a software (or company or brand) that is intrinsically well-designed.
(another example I’ve seen bandied about is shitty wood veneer vs well-crafted hardwood furniture)
Pinterest was actually designed by Mike Deal and fontographer Juan Carlos Pagan. The letter P looks like a needle & thread (i.e. a pin).
Path... is a font.
A needle and thread is a nice way to represent those ideas that are being shared.
However, his point for me is wider than that - if the logo triggers a mental link to something else, even if it's a different concept, that's potentially very bad.
The author is referring in lay terms to the legal concept of trademark distinctiveness (ie, not-being-generic-ness) rather than the concept of conflict between two brands (a different legal principle, albeit one that is clearly important). I don't know whether or not this is deliberate, but either way it's done very well.
Black logo examples:
Logo on a Fax
Logo on a photo copy
Logo on a black-only laser printer
Logo on a pen
Logo on a USB drive
There is blog-post here about how they got their logo: http://blog.docker.io/2013/06/announcing-new-docker-style/
it should be hand drawable
Keeping it Simple
Do not use multi-color (meaning no color transitions and shading, but can have more colors )
Should look good in B&W
Pattern should be easily recognizable
edit: Apparently I'm Blasé.
Except Comic Sans _itself_, which isn't appropriate for anything.
Yet another disappointment. Sigh.
(I've never watched wrestling before, I swear)
In any case, it looks like the author has gone back and darkened the text (or am I imagining things?)
But not when someone wants to start discussing about it. It's been a headache to many since months now. Responsive websites are not always perfect. And HN's not the right place to discuss about it.