I think this guess from /r/typography/ is worthy to consider:
"My educated guess is that it most likely scales in Webkit better. I can only imagine this change was the result of a dozen round table discussions and half a year of a/b testing.
EDIT: Yup! Here's both logos at 50%, scaling done by Chrome. Notice how the letter l changes [1]
It's not a bad theory, but then again the `G` doesn't visually change, the `l` looks better horizontally, but worse vertically. Seems like a tie, at least at this resolution.
This change totally sucks and, to me, it represents everything that's happened at Google that I don't like. Which is everything. Because I hate it when stuff changes.
I found this through /r/mildlyinteresting, and it just made me thing why exactly I find that subreddit, and these kinds of things, so interesting. Perhaps it's that it makes you think about mundane things that you normally don't give a second thought, or even notice?
Clearly this is the start of a boil-the-frog campaign that will see the "l" drop out of the logo completely as the "g" slides over to take its place. It'll happen so gradually over the course of the next eight months that most users won't even notice.
Obviously the 1-pixel moves signify the shift in Google’s business strategy. Google is now politicaly one more pixel to the left and moving towards the lower upper class by one pixel.
Resisting the temptation to ask who is thing being upvoted, I'll ask a sibling question: Why are people upvoting this? Does this help someone in a meaningful fashion and in a way that worthy of bringing to everyone's attention?
It turns out Mayer herself played a pivotal role, working with Yahoo's design team (and an intern) to design the new logo over the course of a single weekend. "I’m not a pro, but I know enough to be dangerous," Mayer says of her Adobe Illustrator know-how. "We knew we wanted a logo that reflected Yahoo — whimsical, yet sophisticated," she writes. "Modern and fresh, with a nod to our history."
Someone got paid far above minimum wage to do this. I am not saying it is not deserved just that some people move graphics a pixel a month and tank $300K starting. Others work their asses off physically and maybe make 1/10th of that at their peek.
To be fair, I doubt whoever did this has "pixel adjuster" as their primary job description. Although maybe for some reason it's a highly complex and non-trivial affair at Google.
Some people are paid very well to correct typos, or move text and pictures on a page. You can say it's a bullshit job, or recognize it's a different matter when you're working day in day out on newspapers printing at lots of thousands a day for instance.
"My educated guess is that it most likely scales in Webkit better. I can only imagine this change was the result of a dozen round table discussions and half a year of a/b testing. EDIT: Yup! Here's both logos at 50%, scaling done by Chrome. Notice how the letter l changes [1]
[1]: http://i.imgur.com/x6K1yVe.png "
http://www.reddit.com/r/typography/comments/26fgq6/google_up...