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The only advertising I see on there is The Deck which is divided up over so many sites I can't imagine any of them make much money from it. If I log out, I see Adsense too, which as far as I can tell isn't a good source of returns nowadays either, it's more in the last-ditch "I can't sell advertising myself, give me anything!" school of advertising.

I think they should take the Reddit approach: gold + directly sold ads. Directly sold ads would surely make a better CPM than Adsense and it could go on all pageviews rather than just non logged in ones..




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