I think Snapchat might have more staying power than you're giving credit for.
Here's the value of Snapchat: Social interaction without the paper trail.
For years people have been talking about the experience of today's youth who will, by the time they are 20, have thousands of old posts and tweets and blogs and instagrams. How many people have lamented the way these might come back to haunt you 10, 15 years later? It's a warning I gave my (much younger) sister when she got on Facebook at age 13.
Snapchat solves that. Snaps can be saved, sure, but you won't leave the paper trail you do on Facebook.
I personally doubt Snapchat will be a future blue chip on its own. But if they hit a hundred million users... well, we're living in a WhatsApp world. Based on the latest numbers I've seen, I'd guess they're about half way there. If growth is continuing in 2014 the way it was in 2013, they could see 100+ MM in a year.
The only issue is that I can't see how "no paper trail" allows for the current routes of monetisation to work... that said, if they can come up with something different then they've got something very exciting on their hands.
Here's the value of Snapchat: Social interaction without the paper trail.
For years people have been talking about the experience of today's youth who will, by the time they are 20, have thousands of old posts and tweets and blogs and instagrams. How many people have lamented the way these might come back to haunt you 10, 15 years later? It's a warning I gave my (much younger) sister when she got on Facebook at age 13.
Snapchat solves that. Snaps can be saved, sure, but you won't leave the paper trail you do on Facebook.
I personally doubt Snapchat will be a future blue chip on its own. But if they hit a hundred million users... well, we're living in a WhatsApp world. Based on the latest numbers I've seen, I'd guess they're about half way there. If growth is continuing in 2014 the way it was in 2013, they could see 100+ MM in a year.