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Typo is intentional. Based on the tone and audience we want to create.

I know that is unusual, but keep in mind nobody downloads an app because it is exactly the same as every other application.




Can you explain what kind of tone and audience you're targeting that made you decide to keep the typo? I'm genuinely interested because the phrase does sound odd to me.


Going to try and answer that with examples.

Anything silly and whimsical.

If you were to look at a teenagers phone and ask "what does this word mean, and this word, and this word." That is our audience. Example: "OMG LOL FML" (clearly you know those words, but your parents may not)

Apple actually rejected our App the first time because our marketing copy was too ridiculous. This is the more reasonable version.




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