OSM is not both. It is a project for editing and creating a free map database over the world. The site, the community and the wiki is all geared towards attracting editors and making the data they contribute as high quality as possible.
It would be good if we had a project to make it easy to use and develop application on top of the free data OSM provides. Its not OSM goal for now, so the spot is open for anyone who feel they can make a difference.