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It kinda depends on the Chrome team's goals and whether those are absolute / which ones take precedence; I'd say in this case it's a compromise between usability / user-friendliness / not chasing away their users, and subtly increasing usage of google's search services.

Google has avoided being obvious about Chrome giving them more revenue up until now, as far as I'm concerned. Whether this will also swing in their favor or not, I can't be sure at the moment.

And with Safari on iOS 7 only showing the domain name, there is some precedence with the approach described in the article.

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