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> The real reason for streaming is that most people don't know in advance what they want to watch, and with TV/movies, generally only watch something once.

I don't know if this is really true. How do you find out about something you want to watch? You see a commercial for it, or somebody tells you about it, etc. If all you had to do was pull your phone out of your pocket and click a button that says "download this when it becomes available" and then be presented with a list of such stuff the next time you want to watch something, you would pretty easily end up with more stuff to watch than time to watch it.

Which is why I'm confused why you guys are advocating this form of consumption over streaming? Assuming most people watch a piece of content once wouldn't it be more bandwidth efficient to transfer them the data on demand when you know they're going to watch it instead of them speculatively guessing what they want to watch and maybe not watching it?

When people watch is highly time-sensitive and congestion is the problem. If a non-streaming approach meant downloading 3x as much data but doing it at night rather than in the evening that would be a win.

How about a sequential TV show? It would be a non-issue for netflix to figure out when you were binge watching and preload 4k video.

I don't watch much at all, but it's pretty rare that I plan ahead to watch it.

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