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People keep bringing up that they'd like the service more if it gave the funds to a friend or a charity. Reminder: The mission of the site is to make you want to do the thing rather than pay money. Giving to a good cause would be a disincentive, or reason not to "just fucking do it".

Heck, if the site really wants to maximize it's value to users for the stated goal, it should probably donate the majority (or a token amount) to the Church of Scientology.

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