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More like "12 (weekend/hobby) projects in 12 months".

I am planning to run a similar challenge, and I have been struggling with correctly naming it, since I won't actually be creating startups (no actual business plan, no nothing).

I think 12 sideprojects in 12 months would be more appropriate, at least to the approach I'm planning to take.

Regarding this project, I follow the creator on Twitter and he announced it yesterday I believe, and today I was thinking about it and ran into the same question "does the money go to the website or to the friend?".

Logistically, I don't think paying the friend would be something easy to do (does Stripe even allow for something like that?). Going 100% to a non-profit would leave no room for profit, so I would personally go with 80/90% to a non-profit of choice and keep the remainder as a fee.

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