I'm kinda dying to know if people actually sign up to send some random website money. As it is, I'm almost wondering if its satire.
I'll keep reading what everyone here thinks and implement that once there's some consensus.
1. Benevolent option: the money goes to the website but it goes back to the user after a year, less a fee (the website will also earn interest for that year so you'd get fee + interest income). Not only do you help people stop procrastinating but you also help them with a saving program.
2. Devious option (and probably more commercially viable). the website takes the money but the website also runs a weekly lottery that pays out some fraction of the revenue collected.