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It's unclear whether, on gofuckingdoit.com, the penalty fine gets paid to the friend acting as a referee, or the owners of the site.



People keep bringing up that they'd like the service more if it gave the funds to a friend or a charity. Reminder: The mission of the site is to make you want to do the thing rather than pay money. Giving to a good cause would be a disincentive, or reason not to "just fucking do it".

Heck, if the site really wants to maximize it's value to users for the stated goal, it should probably donate the majority (or a token amount) to the Church of Scientology.


It seems like it goes to the owners of the site... which gives me an idea for a business. I will be the 'friend' for anyone who signs up for this service, and when they fail, I'll charge them $5 to lie to GFDI. It's bulletproof.


I actually like the payment system. Built-in monetization and no worries about how the project could be sustained.

If it went to the friend, it'd create a perverse incentive for your friend to not actively encourage/support you. Sure, most friends won't consciously respond to this incentive, but I think subconsciously they'll care less.

If it went to a charity, I wouldn't really feel bad about losing it. It'd significantly decrease the threshold of pain and thus decrease the incentive.

Since it goes to the "greedy" owner, I feel all the more pressure to get it done.


Agreed. I would sign up if the money went to my friend (with a reasonable cut to the owner), but not if the money goes to the owners.


I hope the developer lets us know how this goes.

I'm kinda dying to know if people actually sign up to send some random website money. As it is, I'm almost wondering if its satire.


I think https://www.beeminder.com/ have been doing that for years, although with a cut going to charity.


In the back of my head was letting the user pick a charity and/or indeed letting the user specify a third friend to send it to (and maybe take a cut from there).

I'll keep reading what everyone here thinks and implement that once there's some consensus.


Having it go to the first friend encourages an obvious bias, although that just depends on how much you trust that friend. Having it all go to you, the site owner, seems a bit unfair (a massive reward/effort ratio!) and nominating a charity would be an excellent way of mitigating that. I've heard of a similar incentive-based scheme in which you pay money to an entity you dislike (e.g. democrat donating to republican party) if you fail.


I think that would be brilliant. It would provide a strong incentive to Go Fucking Do It.


for pure motivation, having the money go to a nemesis would be hard to beat.


I can think of 2 options.

1. Benevolent option: the money goes to the website but it goes back to the user after a year, less a fee (the website will also earn interest for that year so you'd get fee + interest income). Not only do you help people stop procrastinating but you also help them with a saving program.

2. Devious option (and probably more commercially viable). the website takes the money but the website also runs a weekly lottery that pays out some fraction of the revenue collected.


Well, if you don't want the money to go to the owner, that's all the more incentive to Go Fucking Do It ;)




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