You can also use Huginn to automate many other processes. It's basically an open source IFTTT.
I also learned recently that it's being used at the New York Times: https://source.opennews.org/en-US/articles/open-source-bot-f...
Here is another article about how to use Huginn to send you weather alerts: http://blog.andrewcantino.com/blog/2014/01/12/never-forget-y...
I think this would be vastly more interesting to many more people if the interface were just a line that says: "Tell me when [text field]" and I type something into the text field like "Tesla announces anything."
That is all I want to know, so why do you make me do a ton of stuff to implement a query? (Or more basically, why do i need to set this up on my own server? Isn't it way better if it is a service that you just run?)
They would probably also like to have tweets and blogs from accounts with higher follower counts, pagerank, etc prioritized. So if you get a tweet from an industry leader, you get a text immediately. If you get one from a new account with 4 followers, it gets folded into the daily report as a statistic.
Your point of differentiation would be a "secret sauce" of presenting only the most important information to users and not bothering them with all of the irrelevant ones.
Publicity teams are generally quite free with the company card, so I'd suggest a freemium offering but with a very limited basic plan. And you don't need to worry about them creating multiple accounts because publicity folks don't have the time or knowhow for that.
edit: Drop me a line if you're building something that would work for non-tech savvy publicity folks and need beta users.
IFTTT is a godsend. Saves me a whole lot of faffing around with writing agents and bots and ...
How does this compare/contrast with http://bip.io?
Edit: I mean keywords in a filter.