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I don't get the inconsistent answer to site load time:

If you were an SEO of a large company, what would you include in your 2011 strategy? Optimise site speed, control of CMS, education program, internal linking, social media

Should I be obsessing about load times? Slightly

Do site load times have an impact on Google rankings? No




Page speed does have an impact on Google rankings. You should care about the speed of your site not just because of your Google rankings, but because it makes a huge difference to your user experience.

That's the hazard of this site. In summarizing to 1-2 words, some of the nuance is lost.




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