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While your cynical assessment of the chances for Comic Neue is almost certainly accurate, at least there's a chance that Comic Neue could replace Comic Sans if it makes a big enough splash that it turns heads at Microsoft or Apple.

Of course, you're saying this in a forum filled with entrepreneurs where each of us has a slim chance in hell of turning our rinky-dink start-ups into unicorns. We do it anyway. A dreamer has got to dream.

Oh, absolutely. My point is really about pivoting to address the real problem and customer. It's not, "I, Joe Consumer, want a better-looking-but-casual typeface." It's, "I'll pick one that looks cool from the drop-down-menu-thingee."

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