I really like Mention, since they also have a mobile app and the free tier does everything I want. We used it to hop into conversations on forums about car buying.
I agree with u/canatan01 that Moz is best for backlink tracking.
What your competitors are doing is not material. Ask your customers what they want, and give it to them.
In all my years, I have not altered my course a single iota based on what a competitor is doing. Pointless.
www.wordlink.com gathers all the news in the world and sorts it by how active it is in social media in near real time. We have some partnerships with market and publishing intelligence firms.
I really like Mention, since they also have a mobile app and the free tier does everything I want. We used it to hop into conversations on forums about car buying.
I agree with u/canatan01 that Moz is best for backlink tracking.