That is exactly the point. Judge on his words, not on who he is.
FWIW, he is probably the most well-known CRO expert there has ever been. He has exactly the authority needed to write this post.
[edit: "CRO expert" is too strong, as noted below. I was thinking something "SaaSy". Basically, in this community, he is the expert in some forms of SaaS marketing/pricing.]
Just FYI for everybody here who might have a budding consultancy inside of them and is wondering if there still exists demand for it (YES!), there exist quite a few people who do CRO who a) are much better at it than I am, b) do quite well for themselves, and c) have, quite reasonably, never even heard my name.
If we add a lot of constrains like "Software! No wait, B2B software! For geeks!", for each constraint you add the pool of talent gets rather sharply smaller and my confidence that there exist lots of better options than me accordingly decreases.
FWIW, he is probably the most well-known CRO expert there has ever been. He has exactly the authority needed to write this post.
[edit: "CRO expert" is too strong, as noted below. I was thinking something "SaaSy". Basically, in this community, he is the expert in some forms of SaaS marketing/pricing.]