I don't really think this is a problem, though. The point of bitcoin is not to distrupt businesses, it is to disrupt traditional currencies. That traditional businesses are accepting it is a sign of good, not bad.
I agree that it's a sign of maturity and success for Bitcoin itself; it's just not a great sign for people who invested in Bitcoin-specific businesses.
A great position right now would probably be "products and services to help service providers integrate bitcoin into their core products". Simple merchant integration is one thing, but more in-depth integrations would be interesting.
