Based on what I've heard of him, Leshem turned a career making soap operas into one of those "high-energy brand power" sort of consultancies, the marketing equation solved to its limit that disgusts everyone when they think about "marketing." He and his wife represent a big Hollywood power couple -- she's high up at Warner Brothers and responsible for movies like Se7en and Benjamin Button, he's responsible for cultural triumphs like "USA Rock Paper Scissors League" (sponsored by Amp Energy, a PepsiCo brand, of course).
This article should explain a lot, from Variety in 2003: http://variety.com/2003/scene/news/branded-tv-bubbling-up-fr... -- I have no doubt in my mind that Matti Leshem showed up on set thinking "YouTube vehicle for Pepsi" and acted accordingly. Which should tell you a lot about Pepsi, honestly.
"Also, how are yo, pretty lady? :)"
"I will kiss you on the vagina if you do"
"Ill still kiss your vagina"
"Let me know if you need a penis for anything in the meae future *near"
"Like. My penis. For your vagina"
[Too explicit for me to feel comfortable leaving readable]
If you have a few examples of these I'd be very, very much obliged.
I'll bet Polaris tries to push the "it was all Matti's fault" angle that the Indie Statik article had. But I'm assuming Polaris knew exactly what they were getting themselves into when they got Matti on board for this, given the information you shared.
Probably because he had no idea who the guy was.
I hope it, but I doubt it.
This whole story reads like a some tech people got rolled by a couple of Hollywood types. It sounds like the only intentional asshole was their producer guy.