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The thing that makes me really insane about this approach is how mindless it ends up being. If you're going to abdicate all responsibility to some set of metrics, it's the opposite of thinking. The numbers become a capitalist lullaby that switches everybody's brains off.

If you're going to work strictly by the short-term numbers, you might as well be the bubonic plague. "Good news! We're up 32% in London! Quarterly bonuses for all the fleas, and gift cards for the rats at the all-hands!"




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