I really hope you're right. Still, I don't think anything about it is blatant enough to read as even an attempt at humor. It seems to me that he's either sincere or an uncommonly subtle troll.
Bill Gates would have rants about open source that were almost identical. To paraphrase, "How DARE they release megabytes of code for FREE, and code I CANNOT USE, SITTING RIGHT THERE but out of reach!!!!"
I believe it is genuine poeslaw, after having witnessed the Flappy Guy bow out (and of the riches) and seeing a viral phenomenon sweep his daily news scene while having no products with comparable traction sent the poor fellow over the edge.
It seems he's promoting himself in a professional capacity with the site, for example: http://mobilemavericks.eu/work-with-us/ It would be really... courageous if he did it with an Onion style site. I too hope OP is right, though.
This article is a good candidate for Poe's Law.
http://en.wikipedia.org/wiki/Poe's_law
For the Onion version, I recommend the headline:
"The very idea that someone would put out any content for free is appalling," writes blogger.