There isn't an intelligence capable of designing big open standards like the web, rather they only move forward by natural selection, much like terrestrial life has.
In the end I think we've gotten some pretty remarkable things this way, remember before the web there was no such thing as cross-platform, instantly-available globally, and accessible to any person with any disability multimedia. Few people seem to recognize how much of an accomplishment this is: http://www.youtube.com/watch?v=uEY58fiSK8E
I think the problem here is big.
How about small standards with a limited scope? I don't want these huge standards that take millions of lines of code to implement.
Again, the point is it's too big to be designed.