Please remember that your company is more than its product – it’s a group of people surrounded by a community of family, children, neighbors, etc. Whether your goal is world-changing or niche, do your best to take care of those people as professionally as you can. Business is business of course, but don’t rationalize bending the rules just to make a few more bucks.
If you get caught, you’ll pay. But even if you get away with it, remember how powerful a guilty conscience can be at turning profits into dust.
I do believe fines and jail time have some effect on them, though.
Do customers care about that? When you search on Google, or buy a Macbook, do you care about the people behind them? I imagine most customers don't.