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The Marmite equation?

When considering the Marmite yeast extract product, in the UK x is somewhat above 50. In the US, x is well below 50. Similar values of x probably apply to Vegemite between Australia and the US.

I still didn't get it, until I read this: This distinctive taste is reflected in the British company's marketing slogan: "Love it or hate it." (from Marmite wikipedia page)

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