There is another value that is at play in the consumer decision. Artist integrity. People gladly reward integrity by paying. The consumer feels good doing that, because they know they are encouraging more artists to do good work, not just entertainment as a shallow product exchange.
Radiohead had earned people's respect, that's why they could pull it off.
It wasn't just a consumer decison based on availability and pricing. People make decisions based on emotions and value systems.
Totally agree. Value given by artists preceeds reward, not the other way around.
We see this in companies going the extra mile, beyond the call of their duty: For me, it's not business anymore, it's a bond where you become advocate for that company, for life. Where you refer everyone you know. It transcends a purely mercantile relationship.
I pay more because I've had a good experience, I tip when the service is good, when I like the food and the vibe. I increase price when I'm delighted because some people push my right buttons. It may even be a smile that'll make me buy it for a higher price than it is, or not negociate a price.
Radiohead had earned people's respect, that's why they could pull it off.
It wasn't just a consumer decison based on availability and pricing. People make decisions based on emotions and value systems.