I think this comment on the article sums it up nicely:
"I have this feeling that Michael Booth was simply trying to respond to the highly selective, often fallacious Nordic image currently being peddled in the UK (with the Guardian as the worst offender) with an article employing the same kind of distortions. A rhetorical device, if you like."
"I have this feeling that Michael Booth was simply trying to respond to the highly selective, often fallacious Nordic image currently being peddled in the UK (with the Guardian as the worst offender) with an article employing the same kind of distortions. A rhetorical device, if you like."