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Interesting article, but I'd ignore the entire section labeled "Marketing". I don't buy any notion that "traditional marketing" is any less important today than it ever was, nor do I agree that "growth hacking" in any sense whatsoever replaces, or competes with, "traditional marketing". Growth Hacking (to the extent that it even has any meaningful definition) is just one part (or a couple of parts) of an overall marketing mix[1]. And anyone who doesn't know the term "marketing mix" should go take a class in... wait for it... "traditional marketing".

Or to put it another way... if you're talking to a startup and the founders say anything like "we don't need marketing, we use growth hacking" then run away, as fast as you can.

[1]: http://en.wikipedia.org/wiki/Marketing_mix




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