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There's a (vitriolic) write up on "The Last Psychiatrist" blog which generalizes this to the idea of the "The Long Con" by discussing the Dove Beauty campaign [0]. It's a more thorough write-up, in part because The Last Psychiatrist says things the NYT can't, but also because they diverge off to examine why this marketing works and where else it's applied.

[0] http://thelastpsychiatrist.com/2013/05/dove.html

Thanks for that link. Very interesting.

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