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When I worked as a hospital tech, I was the 'user' of a few sales reps. My favourite sales rep was the guy who would say "I don't know" or "I can't tell you", and jot down the question in his notebook to find out and return with. He didn't always return (can't have everything, I guess), but "I don't know but will find out for you" was far superior to me as a user than the usual sales misdirection or bullshit.

It really depends on who your users are, I guess. The general public aren't particularly grateful as a whole, but niche users tend to be more understanding.

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